An effective and successful content marketing strategy is all about the buyer persona and buying insight.

Before we decide what to write about, how to write about it and where and how to distribute it, we take ample time to understand who we are addressing, how we should address them and where we should address them to properly communicate a message to ensure optimal results. All of our content marketing campaigns are based on “The Six Keys to Success.” These include properly identifying the following: Buyer Persona Profile, Priority Initiative, Success Factors, Perceived Barriers, Decision Criteria, and Buyers Journey.

Once we have all this info we create compelling and value added content that positions your brand as an industry thought leader, ultimately generating awareness and conversions. We are not just a team of talented writers, but we also have the expertise to properly distribute content so it reaches the proper eyes. We take the necessary time to truly learn about your company, brand, industry and target audience. We also take ample time to fully understand your company’s short term milestones and long term goals. From there, we create a custom tailored content marketing strategy with a clear path to results.